The iPhone SE 4 has been flying off the shelves, and while it’s no secret that Apple’s affordable model has always had a strong market, there’s something weird going on with its recent success. You’d expect the flagship iPhones like the iPhone 15 to dominate sales, but the SE 4’s unexpected popularity stems from a few quirky factors that many overlook:
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- Affordability with Power
The weird thing is, despite being priced significantly lower than flagship models, the iPhone SE 4 features the powerful A16 Bionic chip—the same one found in the iPhone 14 lineup. This gives it flagship-level performance without the hefty price tag, making it a favorite among savvy buyers who prioritize function over form. - Compact, Classic Design Appeal
While the flagship models boast massive screens and edge-to-edge displays, some users have developed a preference for smaller, pocket-friendly phones. The iPhone SE 4’s 4.7-inch display caters to those who miss the days of compact smartphones. This is particularly weird given the trend towards larger screens, yet nostalgia plays a big role in its outselling performance. - Upgrades Without the Flash
Unlike the flashy, headline-grabbing features of flagships like the iPhone 15 Pro, the iPhone SE 4 focuses on more subtle improvements—such as better battery life, enhanced cameras, and smoother performance. Some buyers prefer these meaningful, yet understated, updates over features like Dynamic Island or ProRAW that don’t necessarily add much value to everyday users. - Touch ID’s Comeback
In a world dominated by Face ID, it’s weird to think that Touch ID has made a quiet but significant comeback. Many users still prefer fingerprint recognition for security and ease, which sets the SE 4 apart from its face-scanning cousins.
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These factors combine to create a weird but potent mix of nostalgia, value for money, and preference for classic design that’s making the iPhone SE 4 outsell its pricier siblings. It proves that, in a market full of cutting-edge technology, sometimes less is more!