Apple Event: What Time Does It Start Today?

Apple launch event
Empty podiums at Apple Park await the start of the event (Image: Lance Ulanoff / Future)

It’s something that Apple enthusiasts worldwide are waiting for, Among the most prominent technology events held annually, Apple Event presentations have been leading in terms of coming out with new concepts, being on the cutting edge with their products, and making surprising announcements. If you are planning to watch, read on for the timing and how to catch the action.

Event Timing and Global Broadcast

Today’s Apple event is scheduled to begin at 10:00 AM Pacific Time (PT). For those in different time zones, this translates to:

  • 1:00 PM Eastern Time (ET)
  • 6:00 PM British Summer Time (BST)
  • 7:00 PM Central European Summer Time (CEST)
  • 4:00 AM Australian Eastern Standard Time (AEST) on the following day

The location for Apple’s events is typically the Steve Jobs Theater situated at their headquarters in Cupertino, California. With the rise of digital and hybrid events, probably the location will be more accessible virtually, thus an increase in audience number from all over the world can be expected.

How to Watch the Apple Event

1Apple makes accessing its events so easy, from any part of the world. Some of the platforms with the live stream include:

Apple’s Official Website: On the Apple Events page the event is live-streamed, allowing you to watch the feed live directly on your web browser.

YouTube: Alternatively, one may opt to watch on a large screen via the YouTube app, which in this case is Apple’s official YouTube channel.

Apple TV App: Another available option includes viewing via Apple TV App, ensuring continuity with the previous provider or iteration.

Anticipated Apple showcase

Apple has not revealed what it intends to announce today, but the veil of secrecy is widely assumed to lift to reveal a focus on new products. Typically, this would involve the latest iPhones and updates to the range of iPads, along with other hardware at these kinds of events. There is also some chatter about possible updates to Apple’s MacBook Pro and Apple Watch at this event, as well as maybe even new services or software improvements.

Aside from hardware announcements, Apple events usually entail a showcase of features and technologies that may set the industry trends related to tech. These are likely to be presented by Apple’s CEO Tim Cook and other senior executives, thus serving as a rich source of information for understanding Apple’s vision for the future.

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